Pay your pension some attention!

The pensions industry’s been working hard on public engagement in recent years.

The first Pensions Engagement Season in 2022 used rapper Big Zuu as its poster boy in a bid to make people sit up and listen and ‘pay their pensions some attention’.

The second Pensions Engagement Season has just taken place – and we wanted to find out if the campaign is striking the right note. Is it having an impact?

Phil Brown’s been speaking to two people behind it: Hetty Hughes from the Association of British Insurers and Joe Dabrowski from the Pensions and Lifetime Savings Association.